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National broadcast leaders agreed that the arrival last week of GM Mediaworks evp, managing director Marc Goldstein as MindShare president, national broadcasting and programming, dramatically adds to the media agency’s depth of experience and management strength.
But the top-level shift leaves Mediaworks, the Interpublic Group of Cos.-owned media buying arm of General Motors, with a huge hole to fill and a very small pool of qualified applicants from which to fill it.
MindShare moved quickly to re-place Goldstein’s predecessor, Peter Chrisanthopoulos, who left two weeks ago to head sales operations for Spanish TV network Azteca America.
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