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ABC and McDonald’s are launching a multi-million dollar national promotion featuring an in-store scratch-off card game based on the hit TV quiz show Who Wants to Be a Millionaire.
Hype for the game kicked off Tuesday with an appearance by Millionaire host Regis Philbin at a McDonald’s in New York’s Times Square.
Contestants can win cash prizes from $1 to $1 million, as well as menu items. The contest runs April 19 through May 17 at participating restaurants among McDonald’s 14,000 U.S.
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