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Miller Lite aired a pair of new television spots over the weekend as part of its ongoing “True to Texas” marketing program.
The 30- and 60-second television commercials broke during regional telecasts Saturday of the National Basketball Association playoffs.
The new creative work, from roster agency Square One in Dallas, features a montage of Texans in venues ranging from honky-tonk bars to rodeos.
Billboards will appear this spring in major markets across the state. The television and outdoor components will complement a radio campaign that has already been airing for several months.
A “Sabor a Tejas” Hispanic advertising campaign, handled by Square One division Uno Com, will appear concurrently.
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