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CHICAGO Miller Brewing showcased new approaches for Miller Genuine Draft and Miller High Life from their new agencies at a recent distributors meeting, according to the company.
At a regional meeting in Las Vegas, executives from the Milwaukee brewer showed a new concept for Miller Genuine Draft from WPP Group’s Young & Rubicam in Chicago, using the line “Experience is golden.” According to Miller’s Brewblog, the spots use black-and-gold animation to build upon the brand’s “mainstream sophistication” positioning.
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