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LOS ANGELES With the help of regional private companies, independent agency The Miller Group effectively doubled its media budget to increase public awareness of West Nile virus in Southern California.
With Centers for Disease Control experts predicting a major state outbreak this summer, for the first time, the property-tax-funded Greater Los Angeles County Vector Control Board proactively budgeted $500,000 for a six-month campaign, said GLACVCB public information officer Stephanie Miladin.
The Miller Group, Santa Monica, Calif.,
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