Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA Miller Lite this week began rolling out television spots from Crispin Porter + Bogusky.
The effort abandons the innuendo and machismo of the beer-commercial genre for a slightly more thoughtful (if self-consciously low-brow) approach.
In the ads, men sit around a table and discuss manly issues, such as how long to wait before dating a friend’s ex-girlfriend and if the high-five is still cool.
“What you are about to see is real,” the voiceover states at the beginning of the first spot of the campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in