Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The link-up, involving the company’s Miller Genuine Draft brand, comes on the heels of the mega-brewer’s $30-million multi-media extension program of its National Basketball Association sponsorship, and could signal an Miller imperative toward stretching its media bang by hitching its brand to TV’s biggest young-adult draws. The Northern Exposure promotion is slated to kick off in June, keeping Miller’s promotional ball rolling immediately out of its NBA-NBC program, running through the league’s playoffs and Finals.
Copyright Adweek L.P. (1993)
