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Not since Adam Sandler crooned “Lunch Lady Land” has a cafeteria crew received so much attention.
Makos Advertising sheds light on those who keep Texas students fed in a new television campaign for the Texas Department of Human Services’ federally funded Summer Food Service Program.
The commercial, shot in English and Spanish, centers on a boy who races around a playground as if it were Daytona, the sounds of footsteps replaced by a revving race-car engine.
As the boy screeches to a halt, a “pit crew” encircles him, doling out sandwiches and water.
Following the successful pit stop, crew members high-five, take off their caps and unzip their jumpsuits to reveal hair nets and cafeteria uniforms underneath.
The campaign will run statewide throughout May and June.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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