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MicroMass Names ECD

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BOSTON Healthcare specialty shop MicroMass Communications said it has hired Jamie Cobb as executive creative director.

He joins the agency in Cary, N.C., from GSW Worldwide, where he had been svp, international cd. That agency also focuses on medical clients. Cobb's pharmaceutical brand experience includes Alimta, Cymbalta, Fuzeon and Xigris.

Cobb will manage MircoMass' 30-person creative group and serve as a member of the independent agency's senior leadership team.

"Jamie is a proven creative leader and change agent," said MicroMass president Jay Bigelow. "His extensive background in pharmaceutical creative strategy brings an exceptional level of service to our clients."

"MicroMass has a foundational expertise in building enduring customer relationships using behavioral insight," said Cobb.

MicroMass also has an office in Morristown, N.J. The agency's work includes acquisition, conversion and retention programs, and it specializes in applied behavioral science, tailored content, predictive modeling and tightly integrated communications programs.

The shop has recently worked for Abbott Laboratories, the American Heart Association, Bristol-Myers Squibb, Fox Chase Cancer Center, GlaxoSmithKline, Johnson & Johnson and Pfizer, among others.