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By Ellen Rooney Martin
CHICAGO–Meyocks & Priebe Advertising, West Des Moines, Iowa, has been assigned the $5-7 million AgriBank/Farm Credit Services account.
The agency will handle strategic marketing and communications for the $18.5 billion financial services provider, serving farmers, ranchers, agribusiness and rural homeowners in 11 states, according to Ted Priebe, agency president. AgriBank provides funding and support services to 30 Farm Credit Services associations in Arkansas, Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Ohio, Tennessee and Wisconsin.
Meyocks & Priebe was awarded the account after a review that included finalists Colle & McVoy, Miller Meester and incumbent Foley Sackett, all of Minneapolis.
Meyocks & Priebe was a late entrant into the review, having heard about it through a rumor mill, according to Priebe.
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