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Mervyn’s Stores showcases its selection of national brands in a new $10 million campaign from Minneapolis agency Martin/Williams.
The campaign, which breaks in regional markets March 21, uses humor in 14 different 30-second spots to show how many brands the store chain carries, said M/W senior vice president, management supervisor Jordan McElwain.
One spot features a man throwing carrots at a ceiling fan. Onscreen text then says, “We’ve got your Cuisinart,” as the spot races through a presentation of all the brands available at Mervyn’s.
Other executions depict women in need of a Speedo and brand-name shoes, McElwain said.
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