Merkley's Reel Was Benz Clincher

Omnicom’s DAS Made Choice Easy; Winner to Begin Staffing Up
NEW YORK–Merkley Newman Harty was a relatively easy choice for Mercedes, considering the client’s long-standing relationship with Omnicom Group’s Diversified Agency Services units, but that choice was sealed by the quality of Merkley’s reel.
The search to replace Interpublic Group of Cos.’ Lowe & Partners/ SMS began three weeks ago, with meetings between Mercedes and the chiefs of the two holding companies that work for Mercedes’ parent DaimlerChrysler: Omnicom’s John Wren and True North Communications’ Bruce Mason.