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NEW YORK Ari Merkin is leaving Cliff Freeman and Partners at month’s end to join the New York office of Fallon as the successor to executive creative director Kevin Roddy, according to sources.
Roddy is departing Fallon to join crosstown shop Euro RSCG MVBMS as a partner and ECD of advertising.
Fallon executives could not immediately be reached.
Merkin, who joined New York independent Cliff Freeman in December as an associate creative director, is one of several senior staffers to depart in recent weeks.
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