BOSTON Charlie Menduni has joined independent Mediassociates as media director, the agency said.
He succeeds Jim Jinks, who moves to the position of business development director. Menduni, 43, will be responsible for overseeing the development and execution of all client media plans at the Danbury, Conn.-based agency.
Menduni was most recently svp and group media director for Interpublic Group's Lowe in New York, where he oversaw national strategies for Booz Allen, Gorton's Seafood and UPS. Menduni started his career at IPG's Foote Cone & Belding in New York as a media planner and buyer, and he has also held senior posts at Messner Vetere Berger McNamee Schmetterer and Welch Nehlen Groome.
"We are thrilled that Charlie brings his depth and breadth of experience to bear on behalf of our clients," said Scott Brunjes, CEO of Mediassociates, said in a statement. "I am sure that our growing list of local, regional and national clients will appreciate the fact that Charlie has planned campaigns in just about every form of media and can make strategic recommendations based on his two decades in the business."
Key agency clients include Expressway Lube Centers, Hallmark Entertainment, Navy Federal Credit Union and the University of North Carolina. Overall billings at the independent agency are $10 million.
—Adweek staff report