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CHICAGO Independent agency Doner has been named lead agency for Memorex after a review, according to the agency.
Billings are $10-15 million, according to sources.
Doner will handle the business at its Southfield, Mich., and Newport Beach, Calif., offices, with an eye on contemporizing the brand.
Memorex, already the U.S. market share leader in digital media and accessories, operates in a changing landscape where digital audio and video storage products are commonplace for personal and business use, according to the agency.
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