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NEW YORK — Coca-Cola has launched the first consumer site for its citrus soft drink, Mello Yello.
The company also said it plans to debut two new Mello Yello spots on the Web site Monday. The new commercials, which continue the “How would you stay smooth?” theme from Berlin Cameron & Partners in New York, will start appearing on TV later this month.
Like the TV spots, the Web site (http://www.melloyello.com/) focuses on the “smooth” experience of the beverage.
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