MediaOne Airs Regional Direct Response Ads From Sagon-Phior

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Sagon-Phior Group underscores the importance of convenience and affordable service in a new regional TV campaign for cable company MediaOne.
The campaign consists of six direct response TV and radio spots that target new customers as well as existing customers looking to upgrade their entertainment packages or explore their entertainment options.
The spots, airing in California and Nevada, compare the convenience and affordability of MediaOne with other entertainment providers such as satellite TV companies, movie theaters and video stores.

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