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Mediaedge:cia Wins Mars Print Media

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LOS ANGELES -- WPP Group's Mediaedge:cia, New York, has won candy maker Mars' $50 million print media buying review, sources said. Finalists also included Publicis Groupe's Zenith Media and Omnicom's PHD, both New York; and Bcom3's Starcom, Chicago, according to sources. Grey Global Group's MediaCom, New York, was the incumbent.

Executives at the client were unavailable for comment.