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Peterson Milla Hooks uses hip illustrations with bold colors in ads introducing telecommunications provider McLeodUSA as more than just a phone book publisher.
The print and outdoor campaign is the first brand-building effort for the Cedar Rapids, Iowa, company, which, in addition to being one of the largest publishers of Yellow and White Pages, offers Internet, voicemail, paging and phone services. The work is intended to broaden the perception of McLeodUSA in its 12-state service area, said PMH account supervisor Lisa Nelson.
“They do everything,” she said.
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