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ATLANTA McKinney has combined its account planning, connection planning and interactive strategy divisions into a single unit under newly named chief strategy officer Andrew Delbridge.
The new structure will allow the three disciplines to work together to plan marketing strategy for clients, a change that makes the work more consistent and efficient, Delbridge said. “The risk of having three separate divisions is that you end up with three separate strategies,” he said.
Delbridge previously was executive director of account planning at McKinney.
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