Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO McDonald’s has tapped Omnicom Group’s DDB to handle a global advertising project touting its French fries after a shootout with fellow client roster agency Leo Burnett, DDB confirmed on Friday.
“DDB is proud to continue to strengthen its long-term partnership with McDonald’s, and we look forward to sharing a memorable, hard-working French fries campaign with the world,” said Bob Scarpelli, chairman of DDB in Chicago and DDB’s U.S. chief creative officer, in a statement. DDB is McDonald’s lead ad agency in the U.S.
Two
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in