McDonald's 'Love' Fest Goes Global | Adweek McDonald's 'Love' Fest Goes Global | Adweek
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McDonald's 'Love' Fest Goes Global

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McDonald's first global ad campaign, tagged, "I'm lovin' it," is set to break Sept. 2 in Germany and run in other markets through the month, said company execs. The work will break in the U.S. on Sept. 29. The Oak Brook, Ill., company tapped British producer and director James Brown to oversee the creation of five TV spots.