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Joe McCarthy, Jamie Mambro and Fred Bertino today announced the formation of McCarhy Mambro Bertino. The move had been expected [Adweek, March 26]. Bertino and Mambro will serve as creative directors; McCarthy is chief executive officer.
“With our experience we want to think nationally from day one,” said Bertino, who is also president of the startup. “We want to work for big brands.”
Bertino and Mambro had been principals in the Boston office of Dallas-based Square One for about a year.
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