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Carmichael Passes Account To Interpublic Sibling
BOSTON–McCann-Erickson in New York will restage Boston Beer Co.’s flagship Samuel Adams brew in a campaign slated to break in the fourth quarter.
The New York shop prevailed over sister Interpublic Group of Cos. agency Hill, Holliday, Connors, Cosmopulos after a 10-week review. Originally described as a review only for a broadcast project, it was later expanded to encompass the whole account.
McCann was assigned creative and media buying and planning duties on the estimated $10-12 million account.
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