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NEW YORK The Coca-Cola Co. said it has awarded the launch of the Dasani brand in Argentina to Interpublic Group’s McCann Erickson.
The shop’s Buenos Aires office won the account in a shootout with Publicis Groupe’s Fallon, a client representative said.
Sources said the review began in June with a total of four agencies. Coke roster shops WPP Group’s Red Cell and IPG’s Foote Cone & Belding were cut from an earlier round.
Billings on the account were undisclosed.
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