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California Producers Stick With a Campaign That’s Working
SAN FRANCISCO –McCann/A&L has wrapped up three new TV spots for the California Milk Advisory Board to air in California and Denver markets starting this week.
The 30-second spots, plus new outdoor and print work, are supported by an annual budget of $18 million. The work retains the tagline introduced last January in the client’s Super Bowl ad: “If it’s the cheese, it’s real California cheese.”
“This campaign has stood the test of time,” said Mike Freeman, director of advertising for CMAB.
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