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SAN FRANCISCO Interpublic Group’s McCann Erickson here will launch a $2 million brand awareness campaign tomorrow for the San Francisco 49ers, the client said.
The “Faithful” campaign, based on the relationship between the National Football League franchise and its fans, strives to create an emotional connection between the two parties.
One print ad reads, “Faithful is third and nine and the wind is howling in from the Bay, and it’s barely 40 degrees, the fog is thick, it’s just now starting to rain and you’re thinking, ‘Yeah, we’ll get this first down.’
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