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The controversial “morning-after pill” is the subject of a new ad campaign from McCann-Erickson for the Pacific Institute for Women’s Health.
The pro-bono print, radio and outdoor PSAs are the first ads for the nonprofit group since McCann in Los Angeles picked up the business last August.
The work is meant to increase awareness of emergency contraception, educate women about their options and get them to broach the topic with their healthcare pro viders, said Richard Mahan, McCann evp and executive creative director.
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