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SAN FRANCISCO-McCann-Erickson/A&L has recruited Barrie Hedge, co-founder of Angotti, Thomas, Hedge, to help grapple with its massive Microsoft account.
With a staff of 350, including about 100 new hires, the San Francisco shop needed “more senior management firepower,” said Nick Bishop, managing director.
In the new position of chairman, Hedge, 52, will help Bishop co-manage the merged office as the latter takes on more responsibility managing Microsoft’s growing global business.
The agency will break the first phase of an estimated $300 million U.S.
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