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NEW YORK-McCann-Erickson has won the creative portion of MasterCard International’s estimated $85-90 million ad account, the client said Friday.
The New York agency beat finalist Messner Vetere Berger McNamee Schmetterer/Euro RSCG, also New York, following a six-month review.
Ammirati Puris Lintas in New York is the incumbent but did not defend the business.
Nick Utton, senior vice president, U.S. marketing at MasterCard, said Friday, “We’re confident that McCann-Erickson will help us effectively and consistently convey our vision in a way that differentiates MasterCard from its competition and is relevant to consumers.”
McCann president Jim Heekin said “a very specific idea” had tipped the balance in favor of his agency.
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