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McCann-Erickson in Houston has released the fourth phase of a lengthy campaign to convert Texas Commerce Bank’s brand into its new Chase Texas identity.
McCann general manager Tony Pace said two new 30-second television spots focusing on Chase financial products are the fruition of a conversion plan the agency enacted after wresting the account from DDB Needham Dallas a year ago.
“We’ve created a personality and a tone of voice that really cuts through,” said Pace. “A product is better when its wrapped in a brand package.”
The new TV ads airing in major Texas markets continue a style in which personified ideas are interwoven into the commercials’ images.
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