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NEW YORK Interpublic Group’s McCann-Erickson is forming a consumer healthcare unit within the New York agency and has hired Andrew Schirmer from Omnicom’s MNH Healthworks to head up the new entity.
Alex Gellert, managing director at Merkley Newman Harty & Partners, confirmed Schirmer’s pending departure and plans to join McCann in that capacity. Sue Serenska, director of new business development at Merkley and former director of client services at Lowe Consumer Healthcare, will assume Schirmer’s duties at MNH Healthworks on an interim basis, Gellert said.
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