Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Spanish interpreter Nicolas Villamizar is on a mission.
Every day, Villamizar said, he encounters ads improperly translated into Spanish. “It seems like there is an apathy, and it really hurts,” he said. “I feel like I have a civic duty to make things clear.”
Villamizar (below) works with agencies through his Chelsea, Mass., studio, Sounds Good Productions. Venezuelan-born Villamizar got into the ad business after being hired to do voiceovers and noticing mistakes in script translations.
Creating Spanish-version spots is more than just using proper language.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in