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Mathsoft Awards PR Duties to Beaupre & Co.

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BOSTON Beaupre & Co. said it has been hired for U.S. corporate public relations chores by Mathsoft Engineering & Education.

Headquartered in Cambridge, Mass., Mathsoft provides enterprise software designed to help businesses boost their efficiency and productivity and protect their intellectual capital.

The shop in Portsmouth, N.H., will provide media and analyst relations, speakers bureau support, corporate and product messaging and positioning assistance.

"We needed a partner that could deliver the strategic counsel and tactical results to support our corporate strategy," said Mathsoft chairman and CEO Chris Randles. "The Beaupre team has the right mix of experience and expertise to deliver what we need."

Beaupre is a unit of Omnicom Group's Brodeur Worldwide PR agency network.

—Adweek staff report