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Match is set to break its first recruitment campaign targeting nurses and allied healthcare personnel on behalf of the Georgia Hospital Association.
The Atlanta agency’s television, radio and print effort represents the organization’s first multimedia campaign in its 73-year history. Media spending is undisclosed.
Three 30-second TV spots, di-rected at prospective healthcare workers between 18-49, will begin airing statewide in mid-September.
The print component is scheduled to appear in dailies including the Atlanta Journal-Constitution, Macon Telegraph and Savannah Morning News as well as college newspapers throughout Georgia.
The campaign, tagged “Healthcare.
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