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MasterCard International has chosen btldesign, a New York-based interactive agency, to develop the online and offline strategy and creative direction for its Major League Baseball Grand Slam Ticket Pack promotional program. As part of its partnership with Major League Baseball and MLB.com, MasterCard will offer fans a discount on four-game ticket packs when cardholders use their MasterCard to place their order.
Btldesign will develop online ads, cardholder statement inserts and concession coupons for the different ticket packs, as well as a special Grand Slam Ticket Pack promotion page on MLB.com.
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