Mason Readies Print Campaign for Sprague

Mason & Madison has unveiled its first advertising for Sprague Energy.

A series of print ads uses the new tagline, “Demand more than supply,” to illustrate the Portsmouth, N.H., company’s transition in the past few years from a petroleum, natural gas and electricity supplier to a provider of value-added and cost-control services to businesses. Campaign spending was not disclosed.

One ad shows a bird’s-eye view of a group of playful children. The headline reads, “Oil, coal and natural gas aren’t the only futures we invest in.”