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CHICAGO–Martin/Williams continues the humorous approach laid out by its previous agency in its first work for Staples.
Two spots breaking this weekend depict people apologizing for creating delays. One is a highway gawker, while the other is the woman behind the voice on a telephone voicemail system. Both the characters apologize for the delays they create and suggest the Framingham, Mass., retailer as a time-saving solution. “Get back time. Go to Staples,” offers a voiceover in both spots.
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