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DALLAS Fisher-Price is reaching out to Latino parents of preschoolers through a promotional campaign created by Market Vision, the company said.
The San Antonio promotional firm is using the “Play. Laugh. Grow” theme developed by ad agency Young & Rubicam, the client said. Translated and directed to parents, the line becomes “Juega con ellos. Rie con ellos. Crece con ellos.” The campaign includes several print partnerships, the company said.
The effort will focus on parents of infants, toddlers and preschoolers in three key markets this year: Houston, Los Angeles and Chicago.
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