BOSTON Marc USA has named Bryan Hadlock and Dan Albert its first agency-wide chief creative officer and media director, respectively.
Hadlock and Albert will work closely with senior creative and media leaders in the agency's five offices: Pittsburgh (its headquarters); Chicago; Dallas; Fort Lauderdale, Fla.; and Indianapolis.
Hadlock had been chief creative and president at Marc in Indianapolis; Albert was media director at the outpost in Chicago.
The executives report to Michele Fabrizi, president and CEO of the independently owned shop.
Fabrizi explained the rationale for the new positions: "Today we draw on creative talent across all our offices for most of our major campaigns. It gives our clients the best thinking and most relevant experience in the agency."
Hadlock has spent 17 years at Marc, joining as an art director. He has worked on campaigns for clients such as Carrier, Jenn-Air, Maytag, Moen and True Value.
Albert joined in 2005 after two decades at Leo Burnett and its Starcom media affiliate, where he rose to chief media strategist. He has led media plans for numerous national brands including McDonald's, Procter & Gamble and Miller Brewing.
"Bryan and Dan really understand where our business is going," Fabrizi added. "Both were creating integrated campaigns long before it became a buzz word."
Marc has struggled to gain momentum of late, posting an estimated 7 percent dip in 2006 revenue to $38 million on flat billings of about $345 million.