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BOSTON VistaPrint has engaged Manasian Inc. to help launch a new national radio effort.
Manasian developed creative scheduled to launch April 1. The client is handling media chores.
“Radio has been successful for other Web-based organizations targeting the small business market and so we’re excited about its potential for VistaPrint,” said Jean Manasian, president of the independent marketing agency in Waltham, Mass.
“We’ve heard some of Manasian’s radio work on air and felt they could deliver our message in a memorable way.
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