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LOS ANGELES Hollywood veteran Cathy Tankosic has joined Interpublic Group’s Magna Global Entertainment as an evp, tasked with finding new ways to create branded entertainment content across multiple media platforms.
This marks the first executive appointment by Bill Hilary since he was named Magna’s president last August. The move also underscores the increasing importance agencies and clients place on having in-house content creation capabilities.
In her new role, Tankosic, who has worked in svp positions at Comedy Central and MTV Networks, will also help solicit new businesses and expand Magna’s existing portfolio, the company said.
“Cathy
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