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Hooray, New York! No, it’s not the new tagline for New York tourism or Red Stripe beer. It’s the cheer that John Hunt, the New York-based worldwide creative director of TBWA Worldwide, and Gerry Graf, the new executive creative director of TBWA\ Chiat\Day in New York, would like to hear roaring around the network within a year’s time. And perhaps even sooner than that if Graf—who steered the “Hooray beer!” campaign for Red Stripe as an ecd at BBDO—manages to snag Fidelity Investments’ estimated $75 million account.
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