Ma Joins IdentityOne as CD | Adweek Ma Joins IdentityOne as CD | Adweek
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Ma Joins IdentityOne as CD

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Mike Ma has joined IdentityOne as creative director, and the fledgling interactive agency has added assignments from Atlantic Records and Cohn & Co., a commercial production company.

As for Ma, "He's a great creative leader, teams love working for him," said Tim Stevenson, founder and chief executive of IdentityOne. The 15-person shop, based in Boston, has opened an outpost in Los Angeles and plans a launch in New York in the next few weeks [Adweek, Oct. 2].

Stevenson had been acting as creative director and he will continue to work with Ma on various projects. Ma's arrival, however, will allow Stevenson to concentrate on new-business efforts and other administrative chores, he said.

Ma had most recently served as an art director in the Boston office of Circle.com, a sister agency of Arnold Worldwide, both of which are owned by French firm Havas Advertising.

A long association with Stevenson, and the desire to have "more input" in all aspects of the creative process, led Ma to join IdentityOne, he said.

Ma met Stevenson a decade ago at Boston University, and they initially worked together at Arnold in the mid- and late-1990s prior to Circle.com's formation. Their assignments included designing an updated version of the VW.com site for Volkswagen of America and various interactive projects for Bell Atlantic and Fleet Financial Group.

For Atlantic Records, IdentityOne will craft Web-based videos for undisclosed label recording artists. In addition, IdentityOne will design Cohn & Co's Web site, which is slated to be up and running early next year. Budgets were not disclosed.

Stevenson spent several years as an interactive producer, and later as vice president/associate creative director at Arnold. Stevenson left Arnold in the spring to form IdentityOne. Stevenson is currently the firm's sole owner.

IdentityOne's first project was a revamping of People2People, the online "personals" section of the weekly Boston Phoenix newspaper. The company has also promoted the second annual New England Web Design Awards through both online and traditional marketing and has teamed with Arnold for work on Volkswagen.