CHICAGO Ray Lyle, Ogilvy & Mather's director of broadcast production here, has retired after 35 years in the business, according to the agency. His retirement was effective Thursday.
For the past 16 years, Lyle, 62, had been at Ogilvy's Chicago office, handling productions for clients such as Sears Roebuck and Co. and Dove. He began his career as an art director at J. Walter Thompson in 1969 and was part of the team that developed 7Up's "Uncola" positioning.
"Ray produced the first spot I worked on," said Joe Sciarrotta, executive creative director at O&M Chicago. "Over the years, he has taught me a lot about production and how strong production leaders make a creative vision really happen. Ray has become an integral mentor to our current talent and we're certainly going to miss him."