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DALLAS LXR Luxury Resorts, a premium hotel operator that spun off from the Wyndham International chain, has hired The Zimmerman Agency following a review.
The estimated $10 million account was previously handled by multiple agencies. The other finalists in the review included Dentsu, Laird & Partners and Chowder.
LXR operates hotels, resorts, marinas and spas owned by affiliates of Blackstone Real Estate Advisors.
“LXR is aggressive, smart and well positioned as the owner of an amazing portfolio of hotels and resorts,” said Curtis Zimmerman, president of the Tallahassee, Fla.-based
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