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ATLANTA Luckie & Co. is launching a new television campaign for Express Oil Change and Service Centers next week that will introduce Otis, an opossum, as the company’s spokescharacter, the shop said.
“In a category where we are outnumbered and outspent, our goal was to find a way to break through the clutter and the obvious choice was with an opossum,” said Brad White, the independent Birmingham, Ala., shop’s executive creative director. “An opossum spends more time on the road than most people.”
Guyton
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