Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK In large part, the TV industry applauded the findings of the Independent Task Force on TV Measurement released by Nielsen Media Research. They also acknowledged Nielsen’s commitment to adopt most of the recommendations for improving how its local people meter service measures TV audiences.
Nielsen, which is owned by Adweek parent VNU, agreed to conduct a study to analyze fault rates (one of the most contentious issues in the LPM debate) and adopt several additional techniques for improving its field operations and sampling procedures.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in