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NEW YORK Earl Cavanah, the creative leader on Lowe’s GMC business, is leaving to become a group creative director at Omnicom Group’s DDB.
GMC is part of General Motors, for which Lowe also handles Saab, and GM is the Interpublic Group shop’s largest client in New York.
Cavanah resigned from Lowe last week and is expected to start his new job next month. At DDB in New York, he will be the sixth group cd and be reunited with former Lowe chairman and chief creative officer Lee Garfinkel, who now holds those titles at DDB.
Garfinkel
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