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NEW YORK Lowe has won global creative duties on Regent Hotels & Resorts and Regent Seven Seas Cruises after a review, the client confirmed.
To win the business, Interpublic Group’s Lowe bested one other finalist that could not be identified. Estimated billings are $20 million, per sources.
Lowe’s New York and London offices collaborated on the pitch and the account will be run out of New York. Reflecting on the win, Lowe New York chairman and chief creative officer Mark Wnek said, “It’s not every day that you get the opportunity to partner with a global jewel like Regent.”
Regent,
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